| ISMagazine.com | Business First |
August, 1999 |
Equifax Designated a Premier Provider of Online Financial Information Products, Services
Equifax Inc., (NYSE: EFX), the worldwide leader in consumer information management, transaction processing and knowledge-based products and services, today announced a strategic Internet marketing agreement with Lycos, Inc. (Nasdaq: LCOS), the fastest growing Internet portal and the world's largest online community, to provide Lycos.com users access to Equifax information products and services at a co-branded site in the near future.
The agreement, the first of its kind between the world's leading consumer information management company and a leading Internet portal, will provide consumers easy, immediate and secure access to a wide range of financial-related products, services and information. Beginning in third quarter 1999, consumers can click on Equifax-branded tabs on Lycos' Business & Careers, Auto, Real Estate and Personal Finance Web Guides and the Lycos Shopping channel to reach a highly-secure, content-rich co-branded web site. Equifax will manage the co-branded site using Equifax's identity authentication technology, 128-bit encryption and security infrastructure.
"Our agreement with Lycos is an important milestone in our drive to empower consumers on the Internet," said Jeff Dodge, Equifax senior vice president of global market development. "Through this agreement, Equifax will securely and safely use the Internet to provide consumers with new, value-added information and insight at their fingertips."
"Equifax has put together a valuable set of financial tools for consumers," said Jeff Bennett, vice president of electronic commerce for Lycos. "Lycos is working to provide consumers with a comprehensive array of services to make managing their daily lives easier and simpler with the power of the Internet, and the Equifax/Lycos co-branded site provide users with solid financial management help."
Equifax and Lycos will leverage their capabilities in transaction processing, information management, knowledge-based products and services and large-scale Internet portal community management to help consumers manage, track and access their financial information. Through the Equifax/Lycos co-branded web site, Equifax provides another convenient way for Equifax's 200 million U.S. consumers to order information.
About Lycos
Founded in 1995, Lycos, Inc. is a leading Web media company and owner of the Lycos Network, one of the most visited hubs on the Internet reaching one out of every two Web users. The Lycos Network is a unified set of Web sites that attracts a diverse audience by offering a variety of services, including leading Web navigation resources, homepage building and other Web community services and a comprehensive shopping center. The Lycos Network is composed of premium sites: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity, HotBot, HotWired, Wired News, Webmonkey, Suck.com and MyTime.com. Lycos.com <http://www.lycos.com>, "Your Personal Internet Guide," is dedicated to helping each individual user locate, retrieve and manage information tailored to his or her personal interests. Headquartered near Boston in Waltham, Mass., Lycos, Inc. is a global Internet leader with a major presence throughout the U.S., Europe and Asia.
