STAMFORD, CT-October 25, 1999-Vstore.com (www.vstore.com) today announced the official launch of the industry's first personal e-commerce offering that enables small players to capture more of the online market. Anyone - small communities, web sites, and even individuals - can now open an online store for free, in just minutes. Unlike affiliate programs and simple storefront building tools that promise complete turnkey solutions, Vstore.com is the only service that provides all the tools necessary to be successful in the e-commerce market, including: merchandise, storefront creation, hosting, customer service, credit card transaction processing, and fulfillment services.

"Vstore.com essentially lowers the barriers to zero for anyone who wants to open their own, fully stocked online store," said Scot Melland, president and CEO of Vstore.com. "We're giving the little guy the power and functionality that large companies are spending millions of dollars to build. The market is already applauding our unique approach, with more than 30,000 Vstores opened during our beta period."

Audiences who benefit from Vstore.com's revolutionary model include seasoned webpreneurs, community-focused Web sites, and non-profit organizations. Affiliate marketing and revenue sharing programs alone represent one of the fastest growing e-commerce segments. Vstore.com offers these audiences an exclusive, new approach to e-commerce that allows them to take advantage of their own customer relationships and creativity to succeed online.

Customer Loyalty + Repeat Visits = Increased Profits

Vstore.com's unique formula for success helps storeowners retain customer relationships and make more money. Unlike traditional affiliate programs that refer customers to other web sites to shop, Vstore.com enables storeowners to drive traffic to their own stores, building loyalty and repeat sales. Repeat sales contribute up to 53 percent of e-commerce revenue overall (eMarketer).

Ease of Use Highlights Site's Strengths With Vstore.com, storeowners simply choose which products they want to sell and create a storefront. Vstore.com does the rest. Within minutes, their customized store is created and they can begin to sell immediately. Users have the ability to easily and quickly choose from more than one million products in the following categories: books, music, movies (VHS, DVD), sporting goods, electronics, computer hardware and software, educational goods, toys & games, power tools.