| ISMagazine.com | Education Opportunities |
December, 1999 |
Educational
Game Site Attracts Rising Internet Demographics
MOUNTAIN VIEW, CA - August 11, 1999 -- funschool.com <http://www.funschool.com>, one of the top educational game sites for children on the Internet, is growing while swimming against the current Internet user stream. funschool.com is reaching a growing market on the Internet: children in grades preschool to sixth grade.
"Sticky" Site
o While the typical Internet surfer spends 47 minutes a day surfing the net, the average funschool.com user spends approximately 20 minutes per visit.
o In April,1999 there were 11,071,135 documents requested on funschool.com.
funschool.com Defies Internet User Trend
o Statistically, people use the Internet from 10pm to 1am. At funschool.com, the peak is from 7am to 1pm.
Women on the Internet
o funschool.com is also part of another growing trend, as 77% of its adult users are women. This compares to a 46% female Internet usage on average.
o funschool.com is unique in that it is family friendly -- most parents navigate funschool.com and play the games with their children. 52% of funschool.com adult users are mothers.
Computer Games as an Educational Tool
o 4 out of 5 adult users on funschool.com are parents using the site as an educational tool to navigate with their children. Games are continually being developed based on feedback from users, parents, teachers and resident child development expert Roy Smith, PhD. Brainpower is emphasized, by engaging children's minds in addition to their hands and eyes. Activities are based on age to encourage a sense of satisfaction and positive learning.
o "My son and I had such fun. This is a wonderful site. You've designed it with kids in mind -- how to learn while enjoying. -funschool.com parent in Cincinnati, OH
o "We love your site. For the first time ever my son did math (adding and subtracting) and asked if he could do more." -funschool.com parent in Baltimore, MD
Kids a Growing Market on the Net
o Kids are 20% more likely than the total population to enjoy using a PC at home, and 15% more likely to have fun exploring the World Wide Web. funschool.com is the top fun site for kids to visit online in a safe, educational environment.
o Currently, out of the 92 million Internet users today, nearly 5.1 million are U.S. children ages two to twelve.
About funschool.com
funschool.com is a privately held Internet company founded in 1996 and headquartered in Mountain View. It is the developer and creator of the fastest-growing library of Java-based (NASDAQ: SUNW), interactive activities for children in preschool though sixth grade. funschool.com's primary mission is to teach. All educational games are curriculum-based and created especially for children with their education in mind. funschool.com's co-branded site with Lycos can be accessed at <http://www.funschool.lycos.com>. (NASDAQ: LCOS).
The games are also child-friendly, so while parental involvement is
encouraged, a child can navigate the site on his/her own. The whole idea behind
funschool.com is to create a site for children where they can learn and have fun at the
same time. funschool.com is a free site and can be reached at
<http://www.funschool.com>.