| ISMagazine.com | Campaign 2000 |
February, 2000 |
Steve Forbes Aligns with eCommercial.com to Create Next-Generation Video Internet Marketing Campaign Tool
eCommercial.com Delivers Engaging Interactive Email to More Effectively Communicate with Voters
ALISO VIEJO, CA - January 14, 2000 -- eCommercial.com Inc. http://www.ecommercial.com, a leading provider of rich media Internet communications and marketing automation solutions, today announced that the Steve Forbes 2000 campaign has developed an interactive, video-based, email marketing message. This innovative communications tool is being sent to individuals who have requested email updates on the progress of the Forbes campaign.
The message features rich graphics and motion video, including footage of Forbes delivering a statement on taxation, as well as a request for campaign donations. Links in the message point to the Steve Forbes 2000 campaign website, where donations can be processed immediately online, as well as links to further details on campaign issues.
Political grass roots campaigning is further extended on the Internet by asking viewers to forward the message "to five friends who might join our effort," as the script reads.
A spokesman for the Forbes 2000 campaign said, "We're very excited to be associated with this innovative new technology. Since the first day of this campaign - when Steve Forbes announced his candidacy on the web - we have been committed to using the latest, most effective technology to communicate the Forbes message of less government and more freedom. We look forward to leveraging eCommercial's powerful video delivery to promote Steve Forbes' candidacy and to get his message out, unfiltered, to the millions of voters who now use the Internet to get their information."
Tom Blakeley, president and CEO of eCommercial.com commented, "These advanced technologies offer an alternative to paper and postal fund-raising, not only because personalized rich-media e-mails are more cost effective, but also because a video-based message is so much more meaningful to the Internet public than text. We are honored that the Forbes 2000 Campaign chose our unique video technologies to tell their story to the Internet-savvy public."
About eCommercial.com
eCommercial.com Inc., based in Aliso Viejo, California, is a global provider of interactive marketing automation solutions including rich-media messaging to increase the effectiveness of Internet marketing, advertising, electronic commerce and one-to-one relationship marketing. eCommercial.com's product lines include Virtual Prospector for the sending and tracking of electronic brochures, and Internet Relationship Marketing for the development of online affinity groups via rich media email communications.
The company has partnered with global corporate, entertainment and technology companies seeking to expand and enhance their business through the use of the Internet. eCommercial.com maintains a growing staff of professional software application and networking engineers, content designers, producers and other skilled professionals to create, deliver and track targeted and innovative campaigns.
Capitol Advantage Leads Effort To Engage People Online in Year 2000 Elections
New Political Tools and Services Expected To Produce Record Levels of Internet Traffic for Political Information
FAIRFAX, Va., Dec. 6 -- Capitol Advantage, the premier innovator of Internet-based political tools and services, is showcasing its latest technologies to help individuals and organizations have a stronger and more effective voice on Capitol Hill during the Sixth Annual Politics Online
Capitol Advantage is involving millions of people in the political process by making online access to elected officials and political candidates available on free, publicly available Web sites. Capitol Advantage is the nation's leader in the area of politics and the Internet with recent partnerships with USA Today.com, CNN, America Online, Yahoo!, AARP and AMA. More than 400 organizations rely on Capitol Advantage, including 75 percent of Fortune's "Power 25 Elite" and four out of five of the most highly trafficked Web sites.