In a bid to establish a major presence among Internet streaming music services, VEVO and YouTube have made public their partnering with American Express in initiating a live-streamed concerts to be called "Unstaged: An Original Series From American Express."

On August 5th, the first of five concerts commences with an event in Madison Square Garden featuring the group Arcade Fire. It will be concurrent with the band's August 3rd release of "The Suburbs", their latest album. Also performing in the event are The Roots and also John Legend, both of whom have album releases this year. The Arcade Fire concert in New York is only the beginning of this outstanding program of five musical events planned by VEVO,YouTube and Amex.

Borders Creates New and Used Textbook Marketplace

Borders, based in Ann Arbor Michigan, has launched a new Textbook Marketplace this week for students to purchase greatly discounted textbooks for class. Over 1.4 million textbooks are available currently in the marketplace. Discounts can be as high as 90% off the new price for the same class material. The site was developed in partnership with Alibris and offers books for college, elementary school and everything in between. Also included are supplemental books that are often referenced in class.

There is no way that LeBron James made use of a decision engine when he was in the midst of making The Decision but that did not stop Microsoft’s Bing from getting deeply involved in the announcement. Never has such a display of hype been presented in the name of entertainment since Geraldo Rivera embarrassed himself in front of the world when he discovered two bottles of liquor in a vault in Chicago.

MySpace Searches for Ad Revenue

With MySpace losing customers at a 13% pace over the past 52 weeks, they now face the difficult task of selling their advertising space to one of the big ad networks. Their last deal was made in 2006 with Google for $900 over the course of four years. But since then, their viewership has eroded as Facebook has overtaken the social web space. They currently in talks with Google, Microsoft and Yahoo but will most likely receive a significant reduction in revenue for this contract compare to the last one.