Faces of Lung Cancer Web Site Shows Human Dimension of Deadliest and Most Neglected Cancer

November 10, 1999 -- Cancer Care, the country's oldest and largest cancer support organization, is seeking to put a human face on lung cancer, the nation's leading cancer killer. With the endorsement of leading cancer organizations and an established network of prominent physicians, the "Faces of Lung Cancer" campaign is implementing a national media outreach effort showcasing men and women who have experienced lung cancer firsthand. As a key component of this campaign, Cancer Care has launched the "Faces of Lung Cancer" Web Site at http://www.lungcancer.org.

"Lung cancer claims more lives each year than breast, prostate and colorectal cancer combined, but somehow the statistics fail to capture the enormous toll taken by this disease," says Diane Blum, Cancer Care's executive director. To change this, Cancer Care is sponsoring "Faces of Lung Cancer," a national campaign that uses the personal stories of lung cancer survivors to translate the impact of the disease into human terms and underscore the need for greater public awareness of lung cancer,earlier detection, more aggressive treatment, and greater research funding.

The Site offers important information to educate the public and the media about the impact of lung cancer, including: Personal accounts of lung cancer patients & Key facts and statistics Information for patients and their families.

The campaign is working to spread the word that lung cancer is:

Increasingly a Women's Disease - Lung cancer deaths among women have increased 150 percent between 1974 and 1994, compared to just 20 percent for men over the same period; A Silent and Elusive Disease - Only 15 percent of cases are diagnosed when the disease is still restricted to the lungs, the most curable stage. A Treatable Disease - Advances in surgery, radiation and chemotherapy have increased survival rates and improved the quality of life of lung cancer patients significantly.

"Where are the celebrity spokespeople, the magazine covers, the TV documentaries on lung cancer?" asks Selma Rosen, a Long Island, N.Y., resident whose battle with the disease has made her a sharp critic of public apathy toward lung cancer. "No other cancer kills more people, yet we seldom hear any mention of it," she says. "The time has come to give lung cancer the same kind of attention given to breast and prostate cancer so we can start seeing comparable survival rates. Lung cancer isn't an automatic death sentence. It's a disease that can be beaten with the right approach."

Snickelways Interactive Selected by Foodfit.Com to Launch Healthy Living Portal

NEW YORK, Sept. 22 -- Snickelways Interactive, a leading provider of electronic commerce services, announced today that Foodfit.com, an Internet start-up aimed at helping people lead healthier lives, has selected Snickelways Interactive to build the premier portal for people concerned with good food and active living. Snickelways will work with Foodfit.com to plan the site strategy and build the website that will offer original content, interactive tools and specialized products to help improve users overall fitness and nutritional health.

Working with Foodfit.com, Snickelways Interactive will develop a one-stop site to fulfill all of a visitor's personalized food, nutrition and exercise needs. The site will be fully interactive, offering tools to help individuals determine their "food fitness." A key feature will be a personal profiler that will allow visitors to enter information about their diet and exercise habits. Foodfit.com then provides them with a score of their "food fitness" and tailored advice to help them improve their rating.