| ISMagazine.com | Book Reviews |
November, 1999 |
JBuilder 2 Bible
By Eric Armstrong
Pages: 805
Price: $49.99 U.S.
Are you interested in programming with Java but afraid to try? Don't fret -- you're not alone. Many would-be programmers feel that Java is simply too complex and overwhelming to learn. But this is no longer the case. With JBuilder 2, a graphical GUI builder, just about anyone can do component-based programming. Pick up a copy of JBuilder™ 2 Bible, the authoritative guide to this premiere Java programming environment, and learn how.
JBuilder 2 Bible is also an excellent instructional tool for first-time programmers. In addition to teaching you the ropes of JBuilder, the book expands your knowledge of the Java language. You get a comprehensive overview of Java's many features and potential, and you learn how to use JBuilder 2 to bring it to life.
The CD-ROM that accompanies JBuilder 2 Bible includes a trial edition and referentia for JBuilder 2, as well as all the exercises and samples from the book.Business-to-Business Internet Marketing
By Barry Silverstein
Maximum Press is proud to announce Business-to-Business Internet Marketing by Barry Silverstein. This is the first combination book/Web site dedicated to helping readers succeed online in business-to-business direct marketing -- today's fastest growing segment of online commerce. A practical yet forward thinking blueprint for success, this book is packed with examples and real-world advice on how to apply proven direct marketing principles online. Readers learn, step-by-step, five proven strategies for increasing profits by direct marketing to businesses over the Internet. Case studies of businesses (large and small) that are succeeding over the Internet help explain and support the concepts presented in the book.
"The chapter on 'Generating and Qualifying Leads with the Internet' is alone worth the price of the book." -- Deborah Fischer-Brown, Director, Advertising and Direct Marketing, Sun Microsystems.