| ISMagazine.com | Tech Investing |
October, 1999 |
Wit Capital Internet Analyst Jordan Rohan Initiates Coverage on
DoubleClick with an Outperform Rating NEW YORK, Sept. 24 -- Wit Capital Research Analyst Jordan Rohan today initiated coverage on DoubleClick (Nasdaq: DCLK) with an Outperform rating. DoubleClick is the leading provider of online advertising solutions for marketers and online media companies. The company offers a comprehensive array of products and services: online media sales; ad serving; campaign measurement, tracking, and reporting tools; and data analysis.
"We recognize the power of the leadership position that DoubleClick has developed. The company is setting industry standards and expanding the market for online advertising and marketing services," Rohan states. In addition,
"We believe the company is creating a virtuous cycle in online advertising services, whereby the company can maximize its average revenue per customer by offering a comprehensive array of services. Furthermore, DoubleClick stands to benefit from the 4Q99 brand promotion of Alta Vista, the company's largest client." Rohan anticipates that DoubleClick will generate $1.1 billion in revenues in 2001 and diluted earnings per share of $0.44. Rohan's financial projections include the company's recent acquisitions of Abacus Direct and NetGravity.
Wit Capital Group, Inc. was founded in 1996 as the first online investment banking firm. With offices in New York and San Francisco, Wit Capital is an issuer-driven, Internet-centric company that offers a rapidly expanding array of investment banking services, including underwriting for public offerings, private equity services, strategic advisory, and institutional quality research. Wit Capital also offers individual investors online brokerage services which include access to IPOs and other securities offerings which, in the past, have only been available to retail and institutional clients.
NEW YORK, Sept. 23 -- Wit Capital Research Analyst Bob Parija today initiated coverage on MyPoints (Nasdaq: MYPT) with a BUY rating. MyPoints is an e-marketer that combines online direct marketing with loyalty/rewards programs. Through various MyPoints branded, co-branded, and licensed services, consumers receive rewards from responding to relevant offers while businesses gain key customer acquisition and retention tools.
"The power of the MyPoints model is its large and growing database of 3 million+ membership profiles." Parija indicates that MyPoints provides some of the deepest demographic and transactional profiles within the online marketing industry. "By effectively employing this information, the company is able to provide direct marketing campaigns that are highly personalized, garnering response rates well above the industry norm for both online and offline players. There is significant value for members looking for relevant offers and for advertisers and reward providers looking to attract and retain customers. Ultimately, we believe the breadth and depth of the MyPoints database gives the company a considerable head start over its competition."
Wit Capital (Nasdaq: WITC), was founded in 1996 as the first online investment banking firm. With offices in New York and San Francisco, Wit Capital is an issuer-driven, Internet-centric company that offers a rapidly expanding array of investment banking services, including underwriting for public offerings, private equity services, strategic advisory, and institutional quality research. Wit Capital also offers individual investors online brokerage services which include access to IPO's and other securities offerings.